Source: exchange4media.com | Writer: Abid Hasan
Tuesday, Dec 03,2013
Doordarshan is betting big on the direct-to-home (DTH) platform. The public broadcaster has completed 10 years in the DTH arena, having started with DD Direct in 2004, showcasing 17 channels.
With digitisation panning out to Tier II and III cities after metros, Doordarshan is now all set to increase the number of channels to about 120. The objective behind this increase is to gain maximum customers as there are a large number of free-to-air channels.
Talking to exchange4media, Ranjan P Thakur, Additional Director General, Doordarshan said,.............
Tuesday, Dec 03,2013
Doordarshan is betting big on the direct-to-home (DTH) platform. The public broadcaster has completed 10 years in the DTH arena, having started with DD Direct in 2004, showcasing 17 channels.
With digitisation panning out to Tier II and III cities after metros, Doordarshan is now all set to increase the number of channels to about 120. The objective behind this increase is to gain maximum customers as there are a large number of free-to-air channels.
Talking to exchange4media, Ranjan P Thakur, Additional Director General, Doordarshan said,.............
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