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Wednesday, March 20, 2013

All India Radio launches services on social media

An AIR YouTube channel and mobile applications for AIR News for Android-based mobile devices were also rolled out

 

Source: livemint.com| By Vidhi Choudhary

First Published: Tue, Mar 19 2013. 10 35 PM IST


A file photo of information and broadcasting minister Manish Tiwari. Photo: Ramesh Pathania/Mint


New Delhi: The ministry of information & broadcasting on Tuesday launched various Internet and mobile-based services for All India Radio (AIR) and other state-run radio channels.


The government launched a live streaming channel for AIR's urdu service and FM Gold. An AIR YouTube channel and mobile applications for AIR News for Android-based mobile devices were also rolled out.


"This is a landmark step in the history of AIR broadcasting as live webcasting would give the public broadcaster a new profile as far as news dissemination in real time is concerned. This initiative would also enable the listeners of AIR to access the archives at one click of a button," said Manish Tewari, minister for information and broadcasting.


These initiatives would also make AIR accessible for a global audience. "With the use of social media, people can now access the content of AIR in any part of the globe. It would also enable AIR to keep pace with contemporary trends in the social media space," said Tewari.


Link: http://www.livemint.com/Consumer/RpRApE5tvqO56KtaRSrv3N/All-India-Radio-launches-services-on-social-media.html

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